MRB-14557 - USA (California) - Public Relations Services - Deadline December 3,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14557

Government Authority located in California; USA based organization looking for expert vendor for public relations services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide public relations services,
- To provide services related to public relations and media outreach as needed for the purpose of:
- Driving awareness in specific markets,
- Generating featured stories and related publicity to boost credibility and engagement
with brand,
- Promoting visibility of the through key influencers across various industries to promote consumer purchase decisions within communities served,
- Increasing ridership, positive brand associations, and visibility of the,
- Identifying opportunities to expand reach and influence in target markets,
- Promoting brand goodwill and partnerships with key media partners,
- Work with bloggers and online influencers to promote visibility and awareness of the brand, coordinate messaging with in-house marketing team to leverage ongoing customer communications and social media activity to increase overall digital presence,
- Utilize PR syndication and media monitoring tools to track coverage, provide reporting, and
identify opportunities to protect and enhance the brand, provide consultation for crisis management as needed,
- Manage media communication including facilitation of media requests and inquiries and
supplying copy and media assets as needed. build and maintain relationships with the press on
behalf of the agency,
- Manage media lists including updating contacts and building targeted distribution lists with print,
digital and broadcast sources from local, regional and national media outlets,
- Plan and execute media events that build positive visibility in key markets, coordinate group and
independent media familiarization trips including handling travel arrangements and correspondence with business and tourism partners,
- Lead community outreach and engagement activities as-needed to build support for agency policies, programs and projects, including coordination with local public information officers,
- Consultant shall be responsible for monitoring performance and managing quality of PR
campaigns as determined by online engagement metrics, earned media placements, content
engagement, media impressions and client feedback,
- To creating campaign deliverables, Consultant will provide suggestions for enhancements to optimize ongoing campaigns.
(2) All the questions must be submitted no later than November 14, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 3 December, 2019

Question Answer Deadline : Thursday, 14 November, 2019

Category : Marketing and Branding

Country : USA

State : California

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