MRB-20109 - USA (Utah) - Rebranding Strategy and Implementation Services - Deadline April 30,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-20109

Government Authority located in Utah; USA based organization looking for expert vendor for rebranding strategy and implementation services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide rebranding strategy and implementation services
- The rebranding strategy will culminate in producing a style guide with text, logo, color, and image assets to allow the administration to update printed materials (business cards, stationery, etc.), signs, brand guide with text, image assets, promotional items, digital communication channels, and more.
- Please keep the following considerations in mind:
● Versatility of the logo to be used in very small and large applications
● Unified design between the four entities
● The ability to distinguish between products of each entity
- The agency selected will partner with marketing and communications advisors from each entity to develop a style guide that considers the following:
● A new logo for each entity, two with new entity names:
○ Governor’s Office
○ Lt. Governor’s Office
○ Governor’s Office of Planning and Budget
○ Governor’s Office of Economic Opportunity
● Some entities will continue to use the state seal and/or the Governor and Lt. Governor’s respective seals in official instances, but common, day-to-day logo use will transition to a new brand mark.
● Consideration for how each brand mark will fit into the broader scope of the four entities of the Governor’s Office
● Entities have graphic designers, communications advisors, and staff, etc., who will be involved in applying the new logo and in approval of all materials.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 30 April, 2021

Category : Marketing and Branding

Country : USA

State : Utah

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