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MRB-20331 - Canada (Alberta) - Regional Economic Development Branding Strategy Services - Deadline May 24,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-20331

Government Authority located in Alberta; Canada based organization looking for expert vendor for regional economic development branding strategy services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide regional economic development branding strategy services
- Development of a Master Branding Strategy:
- A review of our recently completed Regional Economic Development Plan.
- An audit of existing brands found from other comparable regions, including current marketing materials, websites, and online tools.
- An audit of existing economic development branding strategies to identify attributes that set the region brand apart from competitors and how to leverage these attributes to gain a sustainable competitive advantage,
- The development of a Master Branding Strategy that speaks to the economic opportunity, quality of life, and experiences available in in the region. It must be flexible enough that it does incorporate any existing, local, and municipal branding and messaging.
- The design of sub-brands or key messages that speak directly to key target audiences and industry sectors, and positions the region as a preferred place to open a business, explore, and live.
- The selection and administration of any sub-contractors as required to complete the project,
- The approved Branding and sub-brand(s) designs to be used in the development of a Band Identity package to include:
- A logo and related artwork to represent the Master Brand. It must be supplied in a variety of formats to be used readily in a variety of communication mediums including print, websites, social media including Facebook and Twitter, and highway signage.
- Slogans or taglines to accompany the Master Brand and sub-brands.
- A Branding Standards’ Guide to provide and ensure a consistent standard of what the brand is and how to effectively implement it for all users.
- Development of design for various marketing materials such as website, marketing brochures, pop-up banners, trade show displays, and highway gateway signage.
(2) All the questions must be submitted no later than May 20, 2021.

[C] Eligibility:

- Onshore (Canada Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 24 May, 2021

Question Answer Deadline : Thursday, 20 May, 2021

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : Canada

State : Alberta

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