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MRB-20341 - USA (Maryland) - Public Relations, Marketing, and Communications Services - Deadline May 17,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-20341

Government Authority located in Maryland; USA based organization looking for expert vendor for public relations, marketing, and communications services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide public relations, marketing, communications, graphic design, and community/employee engagement service
- Provide transition support in overseeing communications outreach, from oversight of social media and content management system, to development of pitches and periodic press releases on City programs, special events, or emergencies.
- Support social media by providing dynamic content to engage residents, teachers, students, and organizations to participate in programs, meetings, and activities of the City of Greenbelt- policy and programs to recreation and health services. With the Community Pledge signed by each employee at the heart of the local government, promote the Pledge and community values that include a spirit of cooperation, culture and respect to foster diversity, equity and inclusion in this multi-cultural city and organization.
- Materials and Web support by developing new and revise existing program materials (print and digital), such as rack cards, infographics, ads, Recreation Guide, Quarterly Resident Newsletter, the employee newsletter, and the New Resident Guide. As needed, develop new and revise existing
outreach materials to support the local government channel using private or City videography staff, provide graphics, images and content for the website.
-  Design, recommend and implement an inclusive selection process which includes input and involvement from a range of stakeholders.
- Be available to support development of a City communications audit and multi-year strategic marketing and engagement plan for 2021-25.This should include community feedback including but not limited to interviews of residents, businesses, non-profits, and elected and appointed officials, public surveys, and other means to help develop a plan.
- Public Relations assistance for the City, may include local, regional, or national contacts with residents, media, or vloggers. In addition to responding to contacts, initiating contacts to secure media interviews and media coverage to increase public awareness of Greenbelt’s programs, services, events, and businesses. This includes effort to support community partnership to encourage donations to support food, housing, and utility relief for neighbors in need, as well as recreation scholarships. The latter is spearheaded by a long-standing coalition of local faith and spiritual-based leaders and the City serves as fund administrator on their behalf.
- Provide support for City events including but not limited to community outreach for Midnight Movies, Spring Fling, the Greenbelt Recreation Department’s programming, including Public Art offerings. Periodic support to the Greenbelt Museum, as needed to supplement the City staff and non-profit board effort. I wonder if emphasis need to be placed on after hour activities as job is not a 9-5 situation. This may include evening, holiday, or weekend events.
- Provide city staff with the status of activity on a weekly basis.
- Following appointment of the new public information coordinator, pending fund availability, be available to support development of a City communications audit and multi-year strategic marketing and engagement plan for 2021-25. This should include community feedback including but not limited to interviews of residents, businesses, non-profits, and elected and appointed officials, public surveys, and other means to help develop a plan.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 17 May, 2021

Category : Marketing and Branding, Graphics and Animation

Country : USA

State : Maryland

Cost to Download This RFP Document : $ 5

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