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MRB-22341 - USA (New Jersey) - Digital Advertising Services - Deadline October 8,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-22341

Government Authority located in New Jersey; USA based organization looking for expert vendor for digital advertising services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide digital advertising services for approximately 2-5 marketing campaigns on an as-needed basis.
- The University requires a vendor to assist in the expansion and execution of the University’s digital marketing campaigns through the use of digital impressions, as well as providing monitoring and optimization and a final report/recap at the end of each campaign
- Digital advertising services may include, but are not necessarily limited to any of the following:
- Retargeting (Marketing): It is anticipated that this type of advertising will be the primary focus of the University
- Demographic Targeting
- Interest Targeting
- Behavioral Targeting
- Data Targeting
- Custom Audience Targeting
- provide monitoring and optimization as well as final reporting/recap at the completion of each campaign
- Campaigns may vary and will include awareness to application, application completion, yield/deposit, as well as mini campaigns around events such as open houses or campus visits/tours
- develop all marketing plans based on existing research, knowledge and goals. In addition, all collateral is created and produced internally (copy, digital ads, photography, video) to
support our marketing campaigns and social media content
- to control all social media accounts, including both organic content and paid advertising campaigns, and Google AdWords advertising.
(2) All the questions must be submitted no later than September 24, 2021.

[C] Eligibility:

Onshore (USA organization Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office premises.

Expiry Date : Friday, 8 October, 2021

Question Answer Deadline : Friday, 24 September, 2021

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : New Jersey

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