MRB-22351 - New Zealand - GLOBAL - National Multimedia and Promotional Campaign Service - Deadline October 11,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-22351

Government Authority located in New Zealand looking for expert vendor for national multimedia and promotional campaign service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide national multimedia and promotional campaign service to develop and implement a comprehensive and effective multimedia campaign.
• Co-design with people in priority audiences and people who have experienced bowel cancer.
• Research into barriers to accessing screening for priority audiences, and what messages and approaches work best, and taking into account the ‘insights’ document provided.
• Testing of early concepts with priority audiences before the creative direction is confirmed, and at every key stage of creative and collateral development after that.
• Developing a robust evaluation framework and providing meaningful information about campaign outcomes.
• Developing effective campaign creative, working closely with priority audiences.
• Developing a multimedia campaign that may include (but is not limited to) television and radio commercials, social media, and print materials.
• Ensuring collateral is available in all relevant languages to reach priority audiences.
• Advising on and booking relevant media channels.
• Managing accessibility requirements - captioning, transcripts, Easy Read etc.
• Managing liaison with the advertising standards authority.
• Overseeing the roll out and implementation of the campaign.
(2) All questions must be submitted no later than September 29, 2021.
(3) A respondent briefing will be held on September 22, 2021.
(4) A notification of intention to respond will be due on September 27, 2021.

[C] Eligibility:

Global (World-wide)

[D] Work Performance:

Global, companies from all over the world can apply for this. However, meetings can be conducted via ONLINE conference calls.

[E] Proposal Submission:

Response can be submitted digitally via Email or Online.

Expiry Date : Monday, 11 October, 2021

Pre-proposal Conference Date : Wednesday, 22 September, 2021

Question Answer Deadline : Wednesday, 29 September, 2021

Category : Marketing and Branding, Global

Country : New Zealand

State :

RFP Expired

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