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SEO-0987 - Canada (Alberta) - Digital Marketing Consultant Services - Deadline December 8,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SEO-0987

Government authority located in Alberta; Canada based organization looking for expert vendor for digital marketing consultant services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide digital consultant will analyze current digital practice, implement digital optimization measures, update and monitor content on the website, implement and manage digital ad campaigns, and gather and analyze data to support evidence based decision-making essential to the institution’s strategic goals.
- Work collaboratively with the director, communications and marketing to ensure brand consistency, strategize and create digital campaigns, and provide guidance, recommendations and introduce new models to test optimizations.
- Work on the university’s drupal 9 websites, liaising and assisting web authors, building landing pages, updating copy and enhancing user experience.
- Create compelling content and ensure information on Drupal 9 website is up-to-date and engaging.
- Monitor and analyze web traffic metrics and provide measurable data and reporting to develop digital presence.
- Research products, services, and current strategies to identify new digital opportunities.
- Demonstrate expertise in planning, implementing, and managing paid media (SEM, Facebook lead generation and retargeting; Google search, display and retargeting) and expertise in online marketing strategies. Experience in planning and activating digital programmatic campaigns is essential.
- Conduct SEO optimization, to modify online keywords and monitor and improve SEO performance metrics.
- Manage and monitor Google Ads for various stakeholder departments across the institution.
- Support and enhance social media performance and metrics.
- General communication and marketing skills to support other advancement team requirements as required, including special events, media relations, community relations and fundraising.

[C] Eligibility:

- Onshore (Canada Organization Only);

[D] Work Performance:

Performance of the work will be Offsite.

Expiry Date : Wednesday, 8 December, 2021

Category : Social Media, Internet Marketing and SEO, Marketing and Branding, Professional, Consulting, Administrative or Management Support Services, Web Design and Development

Country : Canada

State : Alberta

Cost to Download This RFP Document : $ 5

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