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MRB-24544 - USA (Iowa) - Marketing Services - Deadline February 11,2022

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-24544

Government Authority located in Iowa; USA based organization looking for expert vendor for marketing services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide marketing services.
- Develop and execute a comprehensive, strategic and innovative marketing plan.
- Targeted to key media, the business community and stakeholders (including prospects and existing account owners).
- Annual marketing goals and related strategies in an effort to accomplish, among other goals, creating awareness of the purpose of the plan and highlighting the benefits, expanding participation in the program as well as driving additional assets to the program from existing and new account owners.
- Develop and execute a public relations and marketing strategy including, but not limited to digital, broadcast, radio, community events, print, social media and internet. The Firm shall accomplish these goals by performing the following marketing and strategy initiatives.
- Oversee all the artistic aspects of advertisements.
- Create visual concepts within the brand guidelines that inform and encourage new and ongoing participation in the programs.
- At the request and direction of the treasurer, assist and provide support to the treasurer in its public relations efforts to cultivate a positive reputation for the program through various communications, including, but not limited to, traditional media, social media, public service announcements, press releases, editorials and in-person engagements.
- Coordinate with the field representative provided on goals, initiatives and execution of campaigns.
- Develop a community outreach plan in conjunction, which could include staff and the field representative provided by Ascensus to be in local communities around the state.
- Photographic services, layout and design, artwork, copy writing typesetting, production and digital imaging.
- Create a campaign for states that may not have a tax incentive to open a 529 plan within their state
- Digital Marketing. develop advertisements and web designs (as applicable) to promote information about college savings purpose, achievements and advantages and provide to the Treasurer creative assets in any dimensions for the design of collateral pieces.
- Search Marketing. Purchase and place advertising in regards to key words and browser searches.
- Develop advertisements and web designs (as applicable) to promote information about College Savings Iowa’s purpose, achievements and advantages and provide to the Treasurer creative assets in any dimensions for the design of collateral pieces.
- Broadcast media has been limited to media markets that have primary viewer or listening
- Ongoing research to determine a creative strategy and to identify target audiences for marketing and public relations efforts to promote and encourage participation in the plan.
- Additional marketing, advertising and research services for programs not specifically addressed
- Additional services in writing to the Firm detailing the services requested and time frame in which the requests the services be provided.
(2) All question must be submitted no later than January 26, 2022.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 11 February, 2022

Question Answer Deadline : Wednesday, 26 January, 2022

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Iowa

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